The Story of Karie Anne's

Told by Damon and Jessica Mortensen

Our venture into the world of frozen desserts began in an unexpected way.

In Rexburg, Idaho, Karie Anne's Frozen Desserts was ingeniously conceptualized by a student to fulfill a college requirement. Recognizing the immense potential of this concept, we saw an opportunity to grow the idea and make an impact on our community.

Intertwining our entrepreneurial spirit with the student’s innovation, we acquired the concept, opening the door of opportunity for the brand and our family.

But our desire was not about merely filling hours, nor was it just to make a fun investment. Rather, it stemmed from a profound vision to make a mark in the broader community.

To fulfill that vision, the business had to resonate with five core values:

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  1

  Joy in Every Venture

  At the heart of Karie Anne's lies the belief that joy should permeate everything we do. From crafting our signature frozen treats to engaging with our community, our journey is fueled by the happiness that comes from sharing moments of delight.

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  2

  Empowering Through Education.

  We see our business as more than just a dessert shop; it's a classroom for life. By nurturing business savvy and a strong work ethic within our children and young employees, we're investing in the future—one scoop at a time.

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  3

  Unwavering Commitment to Quality

  Excellence is our cornerstone. In every scoop of our Italian Ice and every swirl of our Frozen Custard, we pledge unparalleled quality. Our commitment ensures that each bite is not just a treat but a peak experience of flavor and joy.

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  4

  Valuing Our Team as Family

  Our workforce is our foundation, and we are committed to fostering a supportive and appreciative environment. At Karie Anne's, everyone is valued, and every contribution is celebrated. Together, we create more than just desserts—we create happiness.

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  5

  Crafting Endearing Experiences

  For us, it's all about the moments that linger in memory. As a husband-and-wife team, we're dedicated to making every visit to Karie Anne's an experience to cherish. We're not just serving desserts; we're serving smiles, one customer at a time.

What started as a student’s academic endeavor blossomed into a reality. From Rexburg, Karie Anne's Frozen Desserts expanded to Logan, Utah, and Pocatello, Idaho, turning a heartfelt passion project into a bustling seasonal business.

During our inaugural franchise season, we celebrated the openings of new locations in Boise, ID; Herriman, UT; and Provo, UT—and the journey continues, with plans for more outlets in the offing.

Each location stands as a testament to the brand’s commitment to quality and community spirit.