The Story of Karie Anne's
Told by Damon and Jessica Mortensen
Our venture into the world of frozen desserts began in an unexpected way.
In Rexburg, Idaho, Karie Anne's Frozen Desserts was ingeniously conceptualized by a student to fulfill a college requirement. Recognizing the immense potential of this concept, we saw an opportunity to grow the idea and make an impact on our community.
Intertwining our entrepreneurial spirit with the student’s innovation, we acquired the concept, opening the door of opportunity for the brand and our family.
But our desire was not about merely filling hours, nor was it just to make a fun investment. Rather, it stemmed from a profound vision to make a mark in the broader community.
our first location
To fulfill that vision, the business had to resonate with five core values:
It had to be joyful.
Any venture worth pursuing should be embarked upon with joy—and what’s more joyful than frozen treats?
It had to educate the next generation.
Paramount was our desire to instill business acumen and work ethic in our children, using the business as a hands-on classroom.
The quality must be uncompromised.
Any products we served had to be high-quality—that was non-negotiable. We take pride in offering the best Italian Ice and Frozen Custard.
The workforce must be valued.
We insisted on ensuring a nurturing environment, where each employee feels valuable and appreciated. Every member of the Karie Anne's Frozen Desserts family is essential!
The experiences must be endearing.
For us as a husband-and-wife duo, it was never about just selling a product; it was about making sure every customer leaves with a cherished memory.
What started as a student’s academic endeavor blossomed into a reality. From Rexburg, Karie Anne's Frozen Desserts expanded to Logan, Utah, and Pocatello, Idaho, turning a heartfelt passion project into a bustling seasonal business.
During our inaugural franchise season, we celebrated the openings of new locations in Boise, ID; Herriman, UT; and Provo, UT—and the journey continues, with plans for more outlets in the offing.
Each location stands as a testament to the brand’s commitment to quality and community spirit.
Our Mission Statement
At Karie Anne's Frozen Desserts, our journey begins with joy and a heartfelt commitment to quality. From the vision of our founders—the Mortensen family in Rexburg, Idaho—we've grown with the drive to create cherished memories for every customer. Our desserts aren't just treats; they are symbols of community, family, and entrepreneurial spirit. We believe in fostering a nurturing environment for our employees and providing opportunities for the next generation. As we expand, we are "scooping up sunshine, one Gelati at a time".